http://www.charlotteobserver.com/2011/04/24/2247062/nys-easter-parade-tradition-both.html
The AP will write one story, and then they let all of the news outlets that participate in the association, print the same story. It is like a retweet (think about that as an example). The AP can make a story go viral. That is what has happened.
http://www.charlotteobserver.com/2011/04/24/2247062/nys-easter-parade-tradition-both.html
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